Social Media for Authors: Why it's important!

You've written the book of your life. You've poured your heart and soul into your story and you want everyone to read your book. Now comes the hard part...getting your book into the hands of readers.

StoryFinds has the tools authors need to increase sales, but we're open any new ideas you might like to share! If you have a tip–be it a social media discovery, a new social media trend or anything that gets your books listed and sold, email Renee D. Field, Founder, StoryFinds at rfield@storyfinds.com and we'll include it here.

Internet Profile:

Make finding your books easy for readers. Have a web presence—a website, or at very least a blog, that has cover images and descriptions of each book, with each hyperlinked to whatever online book seller you're using. Along with this, active Twitter/Pinterest/Facebook/Google+(sort of) profiles should not only be consistently updated, but ENGAGING. Don't just dump posts and never look back! Engage with your readers and commenters, and it will pay dividends. 

Social media is a big part of how Storyfinds helps authors. You’ve seen what our content looks like on the site—but on every page, you'll find buttons to share the links to your pages on Storyfinds. Our authors have their best results after sharing these links (just by clicking on them) to as many different social media platforms as possible. We always re-tweet our authors’ book links (if we haven’t already tweeted them) and all our authors’ personal links (FB, Twitter, etc) show up each author's personal pages. Social media is how marketing works today—but it doesn't work in a vacuum. For it to be "social" media, someone has to interact with it. You're where that interaction starts.

Below we’re going to discuss pros, cons and ways authors should be using social media.

Website:

Today, this is one of the only ways to directly inform people of your book. New releases, book covers, links to your other social media should all be easy to get to from the homepage. A slot to a encourage readers to sign up for your author newsletter should be front and center. And make sure you have a CONTACT page. Many sites leave readers at a loss as to how to contact you. Post your email, and don't worry about being swamped with emails as an author—simply state above your email that due to your "literary commitments," you can’t always reply, and encourage your readers to sign up for your newsletter. Today, fans want to be engaged with authors—and engagement will help grow your book sales. Post your books to Twitter and Facebook. Post on Facebook that you've got a Twitter account, and vice-versa. Tell everyone everything however you can. This is promotion.

Facebook:

What’s the difference between a Facebook Profile/Facebook Page/Facebook Group:

A Facebook Profile – Not everyone can view a regular Facebook profile. There's a limit to how many friend requests your standard Facebook profile can have. On a profile page someone is your friend, but on your author or book page someone is a fan. You can send messages to one or more people, which will go directly to their inbox on Facebook. StoryFinds recommends not using this to promote your books.

Facebook Page: With a Facebook page, more “LIKES” mean search engines rank you higher—so people are more likely to see you in a Google search. Your page can't “add” people as friends. But fans can (and will) encourage others to "like" an author or book page, if they like it, and if it's engaging and active. As a page you can only send updates—no private messages. A Facebook page is visible to everyone on the internet. Only administrators you assign (including you) can post to it—it's a good way to make sure only the posts you want ever end up on your page. Posts on a Facebook Page will generate notifications in the news feed of people who "like" your page.

Facebook Groups: These are great ways to stay connected with like-minded people (romance authors? Romance readers?) or fans who join because they like a book genre. As an author you can create a group and add people to it, or find a group that already exists, and post your thoughts, book links, and more, to it. Like a Facebook Page, new posts in a group are automatically generated into the news feeds of members for interaction and sharing.

Facebook Community Page – This is fairly new but catching on quickly. These can be unofficial fan pages of celebrities, or groups. What is kind of cool about the Community Page idea, though, is that Facebook says “If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community.” What that means is that it will become basically the same thing as a Wikipedia page. So if you create a community page that goes extremely viral, then it could evolve into something completely new on Facebook!

Twitter:

Why an author should use it!

Helps Build Your Fan Base – Twitter is an easy, fast way to engage fans, reach new readers and connect with other authors and professionals. You follow who you want to, block who you want to, and can talk to anyone who hasn't blocked you.

Instant Feedback – Ask questions, engage your readers, get them to help name your characters in your next book and receive instant feedback. Readers will share their thoughts with you, quickly.

The Media is watching – Media professionals, like reporters, editors, producers, screen writers, and film producers are using (and watching) Twitter on a daily basis. 

Twitter Stats – Twitter is now one of the top 20 websites in the world as of the end of 2012. Users spend an average of 10+ minutes each visit. See how you're doing on twitter using:

  1. Twitterholic: Shows your rank based or the number of followers you have as well as in your own country. Also includes some neat graphs and trends to show your Twitter stats. Check out their Top 100 lists as well!!

  2. Twitterank: Shows your ranking percentile and confidence level and calculates your Twitter rating based on different criteria.

  3. Twitter Grader: Shows your reach and ranking as well as a “Twitter Elite” which shows you top Twitterers based on their calculations. Tweet Cloud is pretty unique too, and shows you what you tweet often.

Increase Website Traffic – Twitter is a fast and easy way to drive readers to your website—always link to whatever you're talking about: blog posts, guest blogs, new releases, book sales, or other amazing news—send a tweet!

Increase Your Fanbase – One important way to increase your followers on Twitter is by making an effort to follow other people. You can’t just sit back and wait for people to find you. Instead, look for them. Search for Twitter users by keywords related to your book topic. Also search for media professionals who cover your topic. A great source for finding media pros on Twitter is MuckRack.com. The hope is that the people you follow will check you out and follow you back. You can ask others to follow others on Fridays (why? Who knows.) using the #FF (follow Fridays) hashtag. Every Storyfinds author who has a twitter account has their account listed on their author page.

People will often retweet #FF tweets, and they'll often add you to their own #FF tweets in return. You can also follow lots of people, but be careful. If you follow far more accounts than you have followers, Twitter will not let you add any more.

Other Social Media Tools:

Pinterest.com - Pinterest is where you share pictures—pictures that are directly linked to URLs. Any image posted on Pinterest can be clicked through to the source webpage, or any webpage you choose. People use Pinterest's pinboards (category pages) to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. Don't forget to check out our Pinterest pinboards.

 

Editing & Writing Coaching Services:

Looking for a professional but gentle writing coach who will inspire you to start and finish that novel, StoryFinds recommends checking out Nancy Cassidy's services.

in the summer of 2010 Nancy started editing and in July 2012 she joined the Editors Association of Canada. In August, 2010, she opened her own editing services and more information on her services and packages can be found at TheRedPenCoach.com

Book covers:

There are a number of graphic designers who specialize in designing author book covers, including Angela Waters. StoryFinds has included her business information below. Angela offer a full range of graphic design services including:

  • Cover art for both ebook and print
  • Bookmarks and other promotional items
  • Banners and Web Ads
  • Print Ad Design
  • Romance Trading Cards
  • Convention posters and large scale design for booths

Steven Novak is an indie author, an accomplished illustrator, and spends most of his time designing book covers for authors across the globe. He's worked with NYT Bestsellers, and authors just beginning to dip their toes into the ocean of publishing. He works in all genres, and he works a lot. A whole lot. All the time. He lives with his wife in southern California, has two cats, and apparently likes to stare at the sky dramatically in black and white photos. His work can be found online at www.novakillustration.com and check him out on Facebook

 

Information Specific for Tracking Book Sales:

NovelRank is a completely free website for authors to track their Amazon Sales Rank on Amazon.com, Amazon.co.uk, Amazon.ca, Amazon.fr, Amazon.de (Germany), Amazon.co.jp (Japan), Amazon.cn (China),Amazon.it (Italy), and Amazon.es (Spain). NovelRank is the best free resource for self-promoting authors to track their print and ebook sales and Sales Rank on Amazon with charting, RSS feeds, and real-time data.

Amazon Bestsellers Rank is the number you find beneath the Product Description. Every book on Amazon has an Amazon Bestsellers Rank. Click on any title and then scroll down until you see it.

Bestsellers Rank 40,000 to 100,000 - selling close to 1 book a day. (per kindleboards)
Bestsellers Rank 8,500 to 40,000 - selling 1 to 10 books a day.
Bestsellers Rank 3,000 to 8,500 - selling 10 to 20 books a day.
Bestsellers Rank 1,500 to 3,000 - selling 20 to 40 books a day.
Bestsellers Rank 1,100 to 1,500 - selling 40 to 50 books a day.
Bestsellers Rank 900 to 1,100 - selling 50 to 65 books a day.
Bestsellers Rank 750 to 900 - selling 65 to 85 books a day.
Bestsellers Rank 350 to 750 - selling 85 to 175 books a day.
Bestsellers Rank 200 to 350 - selling 175 to 250 books a day.
Bestsellers Rank 100 to 200 - selling 250 to 300 books a day.
Bestsellers Rank 80 to 100 - selling 300 to 400 books a day.
Bestsellers Rank 70 to 80 - selling 400 to 500 books a day.
Bestsellers Rank 50 to 70 - selling 500 to 650 books a day.
Bestseller Rank of 45 to 50 - selling 650 to 700 books a day.
Bestseller Rank of 30 to 45 - selling 700 to 900 books a day.
Bestseller Rank of 20 to 30 - selling 900 to 1,300 books a day.
Bestseller Rank of 10 to 20 - selling 1,300 to 1,800 books a day.
Bestseller Rank of 3 to 8 - selling about 4,000+ books a day!

 

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